"Setting Limits to Growth" is a new handbook for aligning start-ups and SMEs with post-growth thinking, based on a self-case study of its writers' own business, Post Growth Guide, a post-growth-aligned start-up educating about post-growth business. How's that for meta!
Post Growth Guide (PGG) dovetails with founders’ other business, an impact-led communications agency, enabling them to produce the clean visuals in their new handbook, “Setting Limits to Growth” It explains how they’ve set meaningful limits around how they do business, ranging from being not-for-profit and limiting size, hours, extraction and outputs, to true pricing and distributing power.
While degrowth/post-growth business academic research is becoming more definitive, putting concepts into practice is not straightforward since the growth paradigm looms everywhere. This self-aware field report from post-growth-versed entrepreneurs is a welcome step forward, giving insights into navigating a way into this new economic paradigm.
I recommend it to its intended audience of start-ups and small ventures that are exploring a post-growth orientation as a thoughtful exploration of the process of building an alternative paradigm enterprise.
Image by Adrien Converse on Unsplash.
Heliocene 